By Dan Moses
There must be some reason why some marketing plans outperform
others.
Said another way, if two equally skilled marketers create a
marketing plan... why does one produce 5 x as many members and
sales as the other marketer?
Is this due to who they know, or the size of their list? Or
maybe it's the price of their product or service. Sure there
are a lot of aspects that make up a good marketing plan, but
what can make one better then the other?
The key here is *plan*.
Yes, most marketers who come online don't plan, or know how to
plan the right way and launch a program or product with much
less success then they would have received.
There has been some fantastic information provided for people
online to create a profit producing marketing plan, but can
everyone afford to spend hundreds or thousands on this
information before they launch?
Well before we jump into the fundamentals of creating a
marketing plan we have to answer this question...
1. What is a marketing plan?
A marketing plan is simply a plan designed to generate your
most wanted response for your business when you launch it and
years after. In other words, if you want to make a lot of sales
fast, then you'd create a plan that was geared to sell a lot of
products in the shortest amount of time possible.
If your plan was to get as many new members into your list or
program in the shortest amount of time then that would be the
focus of your plan. You really want to consider your end first.
What you want to accomplish 3 months, 6 months, or even a year
from now.
Your marketing plan is pretty much your business plan and how
you're going to accomplish what your business was designed to
do.
Now there are quite a few components to creating a good
marketing plan like...
Your tactics... this would consist of things like your offer,
mental triggers, sequences of events and so on. These are
important and can make your plan successful, but it's your
strategy and how you use the tactics overall that will really
pay off for you most.
Your strategy would consist of things like list building,
Relationship building, responding to your market, and
positing your business. Now these are all very important
and I would love to cover them all in great detail, but
there's not nearly enough battery juice in my key board
to cover them all. :o)
So lets answer this question..
2. Can you show me an example of a good marketing plan?
I have two I'm going to share with you. First one I put
together years ago and has generated hundreds of
thousands of dollars in sales for one of my programs
I've been running now for 6 years and the other plan is
one I just recently put together for a program that has
just launched.
First off, the PageSwirl.com marketing plan. Here's the
situation... I took over ownership of PageSwirl in April of
2002 and wanted to come up with the best way to re-launch
it and gain a lot of new members that would upgrade to Pro
and be able to generate some residual income from.
When I took over PageSwirl it had 90 Pro members and only a
couple thousand free members. After this plan was implemented
and followed through with, we generated over 200,000 new
visitors, brought in 2,000 new free members, 329 new customers,
and at the end of the year created a profit of close to
$15,000. That was years ago and today PageSwirl has over
45,000 thousand members.
Now this was before I had really established myself online and
didn't have all the resources and contacts I have today. So I
tapped into my current resources available to me at the time
and asked some of my closest business associates if they would
help me re-launch PageSwirl.com
So what was this plan and how did we make it all happen?
My plan consisted of an individual investment of $40 per
JV partner. In this plan I set up a schedule for each of my
partners to mail their lists at a different time of the month.
I split up the JV partners into four separate mailings on
different days of the week. Five people would mail their list
on one day (then follow-up a week later) and then five days
later another five would mail their list, and so on.
What I was trying to achieve was an Internet buzz that would
last the entire month. You see, I know that a lot of
subscribers are on the same lists and when my JV partners
spread out their mailings it gave the impression to the
subscribers that this was a program they wanted to be apart of.
It worked great!
The other part of the marketing plan consisted of an Ezine
co-op and traffic from banners and traffic exchanges.
It went great! I kept them updated and informed through email.
What was in it for them? New members, commissions, and the
feeling of being part of a special team.
I was excited and they saw that, and wanted to be a part of it.
They caught the vision and were more than willing to help make
history. And that we did, we ended up increasing the PageSwirl
membership base by 2,000 and increased the Pro memberships
by 329 within 30 days!
Now that was a great plan...
And before I give you some tips on how to set one up yourself
let me share with you a new plan that's being implemented today.
This plan was created to launch a new Traffic Exchange called..
www.GladiatorHits.com
